TERMS & CONDITIONS

Bingo! Tedhe Medhe ‘EAT.WIN.REPEAT’ CONTEST
Please read the terms and conditions (T&Cs) before participating in the Contest (defined hereinafter).
You agree that by participating in the Contest, you will be bound by these Terms and conditions (also “T&Cs”) and you acknowledge that you satisfy all contest eligibility requirements as provided herein below.
For the purpose of these T&Cs, wherever the context so requires, “You” or “Your” shall mean any natural person who is the participant in the Contest and “We” or “Our” shall mean ITC Limited (also, “ITC”).
Persons participating in the Contest shall individually be referred to as "Participant" and collectively as "Participants".
1. Scope of Contest:
a. This is a limited period contest (hereinafter referred to as the "Contest”) which is being sponsored by ITC Ltd (hereinafter referred to as “ITC” or “Company”) in association with the Contest Managers (as described below) for ITC’s “Bingo! Tedhe Medhe” products.
b. The products that are included within the scope of this Contest campaign (“Product(s)”) are those which have a call-out of this Contest on the front-of-pack of the Product and contain the QR code enabling participation in the Contest.
c. The Contest is being organized and managed by Corporate Incentive Solutions Private Limited (hereinafter referred to as “CISPL”/ or the “Contest Manager”).
d. This Contest is not valid in the state of Tamil Nadu.

2. Eligibility and Contest:
a. This Contest is open for all Indian citizens residing in India who (i) are eligible to enter into a contract under the laws of India; (ii) are of age eighteen (18) years and above on the date of participating in the Contest; and (iii) hold a valid PAN Card, Aadhaar Card, Passport, or Voter ID Card.
This Contest is not applicable in the State of Tamil Nadu.
b. The Contest is open to all persons mentioned above in Clause 2(a) with the exception of employees of ITC, Contest Manager, their immediate family members i.e., ITC employees’ spouses, domestic partners, parents, grandparents, siblings, children and grandchildren), and the CONTEST MANAGER’s affiliates, advisors, advertising/Contest agencies are not eligible to enter or participate in the Contest.
c. This Contest is open to all the states of India except Tamil Nadu.
d. Only Indian Nationals holding valid PAN CARD, AADHAR CARD, PASSPORT or VOTER ID CARD for verification purpose shall be entitled to participate under this Contest.
e. ITC and/or the Contest Manager reserve the right to exclude any person from the Contest on the grounds of:
• Misconduct or criminal record; or
• Tampering with the entry process or the operation of Contest; or
• Acting in violation of these terms and conditions; or
• Acting in an unsportsman like or disruptive manner or with intent to annoy, abuse, threaten or harass any other person; or
• For any other reasons, as it may deem fit and proper.
No communication in this regard will be entertained.

3. Contest Period & Contest Timings:
a. The Contest is valid only in India for a limited period starting from 01st September 2025 at 00:00:01 a.m. to 31th January 2026 at 23:59:59 p.m. (hereinafter referred as "Contest Period"). ITC reserves right to cancel/reduce/amend/extend/modify the Contest Period at its absolute discretion without giving any notice/intimation to the Participants and without any liability, without assigning any reason whatsoever. No claims/questions shall be entertained in this regard.

4. How to Participate:

i. Step 1: Any Participant who purchases a Bingo! Tedhe Medhe Rs. 10 Promo Pack (available in Masala Tadka, Chatpata Twist, Xtraa Teekha, and Achaari Masti variants) and desires to participate, can scan the QR code printed on the pack.
ii. Step 2: After scanning QR Code, the Participant will land on a WhatsApp chat screen where they will be prompted with the option to accept the T&C of the contest or decline it. The consumer journey will end here if they decline the T&C.
iii. Step 3: The WhatsApp Chatbot will then let the Participant to play the puzzle. The Participant who plays/solves the puzzle correctly and answers the game correctly will be eligible to be selected as a Winner. If the Participant answers the game incorrectly, he shall automatically be eliminated from being selected as Winner.
iv. In case of multiple Participants solving the puzzle/game correctly, the Participant who has correctly answered the question in the shortest time duration shall be selected as the Winner. In case of a tie between two or multiple Participants, the winner shall be selected based on the Participant who has first registered/entered their details for the Contest.
The final winner selection will also take into consideration the speed of solving the puzzle and the geography that the Participant belongs to.

This Contest is being organized on a "best efforts" basis and participating in this Contest is voluntary.

5. Prizes:
a. For the purpose of this Contest:
i. “Winners” means Participants who have won any of the Prizes. Only such Participant who has completed the participation in the Contest and fulfill all eligibility criteria laid off herein in the terms and conditions shall be eligible to be a Winner. The mobile number entered by the Participant at the time of registration would be considered for this purpose.
ii. “Prize(s)” means the Rewards, as the case may be, won by Participant(s), details of which are elaborated in Section b (i), (ii) below.
iii. “Participants” means the consumers participating in the Contest, and shall individually be referred to as “Participant” and collectively as “Participants”.

b. Prize & Rewards:
i. “Prize(s)” or “Rewards” and are the Prizes declared by ITC/Contest Manager for the Winners during the Contest Period, in accordance with terms hereof and shall consist of the following:

Gift name	Qty.
Cashback of Rs. 100	135
Car	2
Bike	3
Dubai Trip	2
Laptop	1
Smart TV	2
Iphone	7
Smart Phone	7
Smart Watch	7
Headphones	7
Video Projectors	7

ii. For clarity, the above Prizes list represents the entire pool of Prizes to be given to the Winners as part of this Contest/campaign. Each Winner shall be entitled to only one Prize out of the above pool of Prizes, which shall be given to him solely as per ITC/ Contest Manager’s discretion.
In the above pool of Prizes, the “Trip” to Dubai includes -
Package Inclusions

• Economy class return air ticket to Destination from major cities in India with direct connectivity to Destination
• Hotel accommodation at a 3-star category hotel at the Destination
• The accommodation will be on twin sharing basis
• Buffet breakfast will be provided at the hotel of stay
• Return airport transfers will be provided on Seat in Coach (shared) basis
• Half day city tour will be organized including transfers on Seat in Coach (shared) basis

Note – Visa not included in case of international travel
The complete details of the trip such as dates, venue and locations, flight details etc. will be shared with the Winner of the Mega Prize at a later date. The terms and conditions applicable to the Mega Prize will be at the sole discretion of ITC. Any expenses incurred by the Winner, that are in addition to (or fall outside the ambit of) the bookings made by ITC/Contest Manager, shall be borne solely by the Winner. ITC or the Contest Manager shall not be responsible towards such expenses in any manner. Winner shall not have any discretion or right to select or change any of the bookings/reservations and expenses made by ITC/Contest Manager. The details and terms of the trip are not subject to modification by the Winner (or any other Persons on behalf of the Winner).

c. Participants to take note of the following terms with respect to the Contest:
i. The Prize(s) cannot be transferred, exchanged or redeemed for cash. In the event that the Winner does not accept/claim the Prize in the time and manner stipulated in the SMS that is sent confirming the Reward then the Prize will be forfeited and for avoidance of doubt, cash will not be awarded in lieu of the Prize. Prizes must be taken as offered and cannot be varied. Any unclaimed Prize is not-transferable, non-refundable and non-redeemable for other goods or services and cannot be taken in exchange for cash. This will include all cases covered in Clause 12 below.

6. Winner Selection:
a. Winners shall be chosen from a pool of eligible and valid entries.
b. Prizes will be given subject to the Winner satisfying the verification process of the Contest Manager.
c. The Winner shall be responsible to comply with the registration process, related formalities, and production of any /all such documents/information as may be required by the Company and the Contest Manager or authorities in connection with the Prize.
d. The PAN card, Passport, or Voters ID will be the documents based on which the verification will be done if necessary.
e. A Participant who has won a Prize/Reward will still be eligible to participate again and stand a chance to win additional Prizes during the Contest period, subject to meeting all other terms and conditions.
f. The Winners will be contacted by the Contest Manager wherein the Winners have to provide their details such as name, mobile number, email ID, address and other details (which may also include photograph of the Winner). The call would be made within 96 hours of the date of declaration of Winners on the mobile number used for participating in the Contest. The mode of delivery of the Prize will be communicated to such Winner by the Contest Manager.

7. Contacting Winners:

a. If the Participant is selected as a Winner, will be contacted on the mobile number they use to participate in the contest via the WhatsApp Chatbot.
b. Winners will be required to respond to confirm their eligibility and provide verification documents within 24 hours of initial contact by the Contest Manager to remain eligible for the Winner selection process. Winners must share the verification documents as listed below:
Copy of a valid Government-issued ID proof, Address proof
PAN Card, for identification, verification, and TDS purposes only.
c. No Prize will be awarded if the information presented by the Participant(s) at the time of entering the Contest is not factually correct.
d. In the event of death of a confirmed Winner, no nominees or heirs or any other person shall be eligible to the Prize and no claim from the nominee or his/her legal heirs of the confirmed Winner or any other person shall be entertained for receiving the Prize.
e. The Contest Manager will send an intimation and further instructions, through e-mail/SMS, regarding collection/claiming of the Prize by the Winner.
f. If the Winner remain uncontactable or does not respond to the WhatsApp Message/contacting attempt of the Contest Manager within 24 hours of making the initial contact, the Prize of such Winner shall stand forfeited. Once a Prize is forfeited, no complaints by the Winner beyond such period shall be entertained by ITC or the Contest Manager.

8. Terms and Conditions: Prize
a. The operational part of the scheme like contacting the Winner, handling and distribution of Prizes etc., shall be managed by the Contest Manager. The Winners will be chosen by ITC as per their sole discretion.
b. Prize once delivered cannot be replaced under any circumstances.

9. Publicity:
a. By participating in the Contest, all Participants agree that ITC shall be at liberty to use the Participant’s name and/or photo/video for the purpose of marketing and promotion such that the Participant’s name, photo/video and details may appear in any advertisements/promotions/media coverage or publicity in any form which exists today or will be known anytime in the future, without any consideration to the Participant and/or the Winners. No fees or other sums are to be paid to the Participants or Winners on account taking part in the aforementioned advertisements / promotions and they shall not raise any objection, protest or demur to such coverage or in this regard.

10. Processing of Information
a. By sharing their personal information with the Contest Manager, the Participants consent to collection, storing, processing and use of personal information i.e., name, address, mobile phone number (include other details as applicable) by the Contest Manager and sharing such information with other third parties by the Contest Manager including, its affiliates, associates, agents, contractors and other third parties (including ITC). Personal information given by the Participants shall be used to deliver Prizes and for conduct of marketing communication and promotional activities by ITC, its affiliates, associates, agents, contractors. The personal information is being collected by the Contest Manager and shall be retained by Contest Manager.

b. The Participants have an option of not providing the personal information as required under this Contest. The Participants also have an option to withdraw their consent in relation to usage of personal information during the Term of the Contest. In such cases, the Entry of the Participant shall not be considered and Participant shall not be eligible for the Prize. The Participants may reach out to the Contest Manager at support@incentivesolutions.co.in or to ITC at itccares@itc.in for such withdrawals.
c. By participating in this Contest, the Participants acknowledge and consent to transfer and/or disclosure of their personal information by ITC to any third party authorized by ITC for providing services in relation to this Contest.
d. The personal information collected in this Contest will be used to declare the Winners on the website/social media, deliver the Prizes and to communicate promotional offers or information about products by ITC.

11. Agreement to Additional Terms and Conditions
a. The Contest is subject to all applicable central, state and local laws and regulations in India. All Participants and Winners agree to abide by all laws applicable to them.
b. ITC reserves the right to terminate the Contest at any time or modify the terms and conditions of the Contest, at any time in its absolute discretion, without advance notice and/or assigning any reason thereof and will not be liable for any consequential losses/damages. The decision of ITC on matters related to Contest will be final and binding in all matters related to the Contest. No claims/questions shall be entertained in this regard.
c. ITC reserves the right to exclude any person from the Contest on grounds of (i) misconduct or criminal record; (ii) tampering with the entry process or the operation of the Contest; (iii) acting in violation of these terms and conditions; (iv) acting in an unsportsman like or a disruptive manner or with intent to annoy, abuse, threaten or harass any other person; or (v) for any other reasons, as it may deem fit and proper. No communication in the regard will be entertained.
d. ITC shall not be responsible for any outage in the network services during the Contest Period.
e. ITC shall not be held liable if the Participants do not have mobile phones that support the Contest Weblink.
f. ITC and the Contest Manager shall not be responsible for (including but not limited to):
i. For any SPAM generated messages
ii. For the operator code (the code from which the SMS is received) not being displayed on the user's mobile phones
iii. For any SMS message delivery failures
iv. Any lost, late or misdirected computer transmission or network, electronic failures or any kind of any failure to receive entries owing to transmission failures or due to any technical reason
v. If the Participant has registered himself to the DND of the telecom provider/ the Participant has registered with National Do Not Call Registry/ Participant has specifically requested for not receiving messages for the specific campaign/contests. The Participant putting a missed call under the terms of this Contest is express consent on the part of Participant to exempt ITC and CONTEST MANAGER from DND restriction imposed by the relevant Participant.
vi. Other conditions beyond its reasonable control
g. By participating in the Contest, the Participant grants an exemption to ITC or CONTEST MANAGER from applicability of NDNC (National Do Not Call) Registry regulation for the limited purposes of communication on the Contest. Consumers who have won any Prizes under the Contest will be contacted by the CONTEST MANAGER for collection of further details to ensure delivery of the Prize and such Prize shall only be dispatched if the necessary information as requested for by CONTEST MANAGER have been provided. The Participant shall be solely responsible for any errors in such information provided.

12. General Conditions

• a. Each Participant represents and warrants that he/she is legally competent to enter into binding contracts under applicable laws. By taking part and/or entering into the Contest, the Participant warrants that all information provided by Participant regarding Participant's name, age, state, city, address, phone number, etc., is true, correct, accurate and complete.
  
• b. By participating in the Contest, Participant warrants and represents that the entry:
  
• i. is the Participant’s original work,
  
• ii. has not been previously published,
  
• iii. does not infringe upon the copyright, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity;
  
• iv. The Participant will indemnify and hold harmless, ITC and Contest Manager from any claims to the contrary. Any Participant whose work includes likenesses of third parties or contains elements not owned by the Participant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including CONTEST MANAGER’s use of such Entry, in a form satisfactory to administrator, upon request, prior to awarding of prize.
  
• c. ITC and/or Contest Manager will not be responsible for any NDND (National Do Not disturb) Registry regulation. Participants may be contacted by Bug City for collection of further details to ensure delivery of the Prize and such Prize shall only be provided if the necessary information as requested for by CONTEST MANAGER has been provided. The participant shall be solely responsible for any errors in such information provided. You agree that for the purpose of processing any Prize, the CONTEST MANAGER may need to collect personal and/or sensitive personal information (“Personal Information”) from the Participant to ensure delivery of the relevant Prize. Such Personal Information shall be used and processed in accordance with provisions set out in Section 10 above. Participants eligible for a Prize give their consent to the collection, use and processing of such Personal Information upon sending the Missed Call/Website to the nominated number/weblink on the Product pack.
  
• d. ITC or Contest Manager shall not be liable to perform any of its/their respective obligations under the Contest or in respect of the Prize where it is unable to do so as a result of circumstances beyond its/their control in the nature of fire, explosions, natural calamities, state emergency, riots, or any other force majeure condition, etc., and shall not be liable to compensate the Participant in these circumstances. ITC or CONTEST MANAGER shall not be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Contest due to any government restrictions or any force majeure events including acts of Gods or any other circumstances beyond the control of ITC or CONTEST MANAGER.
  
• e. The decision of ITC or the Contest Manager as regards the selection of Winners and distribution of the Prizes shall be final, subject only to ITC 's approval. No correspondence or any other claims whatsoever, in this regard will be entertained.
  
• f. No queries, claims, dispute, complaints or grievances shall be entertained by ITC, Cha360, and CONTEST MANAGER after 5 business days from the date of the closure of the Contest.
  
• g. The Prize cannot be exchanged and is not transferable and cannot be converted into cash.
  
• h. Nothing contained herein amounts to a commitment or representation by ITC to conduct further contest of the same or similar nature as that of the Contest.
  
i. None of the provisions of these terms and conditions shall be deemed to constitute a partnership or agency between any Participant and ITC and the Participant shall not have the authority to bind ITC in any manner whatsoever.

• j. ITC or any of its respective officers/employees/directors shall not be responsible for Participant not winning any Prizes due to delayed, lost, mutilated, corrupted or illegible documents etc. of the Participants.
  
• k. Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of ITC or CONTEST MANAGER.
  
• l. ITC and CONTEST MANAGER accepts no responsibility for late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected entries, loss of SMS, loss of internet connectivity, unique codes, documents, demand drafts, claims or correspondence whether due to error, omission, alteration, tampering, unauthorized data hacking, deletion, theft, destruction, virus attack, transmission interruption, communications failure, hardware failure or otherwise. ITC or CONTEST MANAGER shall not be liable for any consequences of user error including (without limitation) costs incurred.
  
• m. If a Participant is dissatisfied with the Contest or the Contest rules and/or any content or any requirements of the Contest form, the materials available related thereto, or with these terms and conditions, his/her sole and exclusive remedy is to not participate in the Contest.
  
• n. If a person eligible to participate in the Contest chooses to access the weblink for the Contest from outside India, he/she shall do so on his/her own initiative and shall be responsible for compliance with applicable local laws of the country.
  However, this Contest is strictly applicable only to participants residing in India (excluding the state of Tamil Nadu), and entries from outside India or from Tamil Nadu will not be considered valid.
  
o. This Prize cannot be treated as a cash equivalent under any circumstances or interpretation and ITC or CONTEST MANAGER shall under no circumstance exchange any Prize or voucher for cash.

• p. Validity of Prize cannot be extended, or new Prize cannot be provided against the expired/unused vouchers.
  
• q. CONTEST MANAGER shall provide the Prize on an "as-is basis" and without any warranty or guarantee concerning the quality, suitability or comfort, and ITC. and/or its associates, affiliates and/ or its management, directors, officers, agents, representatives shall not be responsible for or liable (including but not limited to the product and service liabilities) for deficiency and/ or defect of any Prize or for any kind of consequential damages/ loss, in any manner whatsoever.
  
• r. Only Indian Nationals holding valid PAN CARD, AADHAR CARD, PASSPORT or VOTER ID CARD for verification purpose shall be entitled to participate under this Contest.
  
• s. Gift Tax and TDS: Gift Tax including TDS will be borne by in accordance to the applicable Income Tax regulations. Following the winner announcement, the Winner must pay the applicable TDS amount on rewards exceeding Rs. 10,000/- to CONTEST MANAGER via bank transfer, demand draft, or cheque. Winners will be communicated the TDS amount and the TDS date applicable to their winning. The Prize will be dispatched only upon receipt of the said TDS amount. If the required TDS amount is not deposited by the Winner until the due date, the Winner will lose his entitlement to receive the Prize. Copy of the challan of the TDS deposited to the Income Tax Department (‘TDS certificate’) will be provided to the Winner in due course as per the applicable law.
  
• t. Any queries pertaining to the Contest, delivery of Prizes will not be entertained done during public holidays and bank holidays.
• u. Only one registration in the Contest will be entertained per person (i.e., per person, per mobile number, and per entry will be allowed only). Even though multiple entries to the Contest i.e., multiple participations by the same person is allowed.
  
• v. ITC and CONTEST MANAGER is acting as the executing agencies for this Contest and holds no legal and financial liability on unclaimed offers, incentives, vouchers, etc., beyond the applicable period of the Contest.
  
• w. Under this promotion, the Prizes are being offered directly by CONTEST MANAGER. ITC is not responsible either directly or indirectly with respect to any matter pertaining to the Prize offered in this contest.
  
• x. If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of ITC or CONTEST MANAGER, including but not limited to technical difficulties, unauthorized intervention or fraud, ITC reserves the right, in its sole discretion, to the fullest extent permitted by law (a) to invalidate any customer; or (b) subject to any written directions from a regulatory authority, to modify, suspend, terminate or cancel the promotion, as appropriate.
  
• y. ITC and/or CONTEST MANAGER is not responsible for any problems or technical malfunction of any telephone or network or lines, servers or providers, computer equipment, software, technical problems or traffic congestion on a mobile network, or any combination thereof, or any other technical failures including any damage to entrant's or any other person's mobile handset or computer related to, or resulting from, participation in this promotion or the downloading of any materials related to this promotion.
  
• z. Any attempt to deliberately damage the Contest website/Chatbot/contest interface, the game/puzzle on such Chatbot/website, or the information on the Chatbot/website, to cause malicious damage or interference with the normal functioning of the website, or to otherwise undermine the legitimate operation of this promotion may be a violation of criminal and civil laws and should such an attempt be made, whether successful or not, ITC and/or CONTEST MANAGER reserves the right to seek damages to the fullest extent permitted by law. If ITC and/or CONTEST MANAGER suffers loss or incurs any costs in connection with any breach of these Terms or any other legal obligation by an entrant, the entrant agrees to indemnify ITC and CONTEST MANAGER for those losses, damages, and costs.
  
aa. ITC does not endorse the quality of any of the Prizes, products or services being offered by the CONTEST MANAGER.
bb. All prizes are supplied by Corporate incentive Solutions Private Limited, address at SCO-705, 2nd Floor, Kalka Highway Road, NAC, Manimajra, Chandigarh, India 160101; and E-mail: support@incentivesolutions.in. All queries should be sent to the said address.
13. Release and Limitations of Liability:

• a. ITC, CONTEST MANAGER, and CONTEST MANAGER shall under no circumstances be liable, whether jointly or severally, for any loss or damage suffered or sustained (including but not limited to consequential loss), including for personal injury or property damage suffered or sustained, as a result of acceptance of any Prize or participation in the Contest.
  
• b. ITC, CONTEST MANAGER, and/or CONTEST MANAGER accept no liability, whether jointly or severally, for any errors or omissions, whether on behalf of itself, CONTEST MANAGER or third parties in relation to the Prizes.
  
• c. The Participant shall be solely responsible for any consequences which may arise due to his/her participation in the Contest by conducting an illegal act. Participant also undertakes to indemnify ITC, CONTEST MANAGER, and/or CONTEST MANAGER and/or their respective officers, directors, employees and agents (together “Indemnified Persons”) on the happening of such an event (including without limitation cost of attorney, legal charges etc.) on full indemnity basis for any loss/damage suffered by CONTEST MANAGER and/or CONTEST MANAGER the Indemnified Persons on account of such act on the part of the Participant.
  
• d. In consideration of ITC allowing the Participant/s to take part in the Contest, to the maximum extent permitted by law, the Participant/s waive and release each and every right or claim, all actions, causes of actions (present or future) each of them has or may have against ITC, its respective agents, directors, officers, business associates, group companies, sponsors, employees, or representatives for all and any injuries, accidents, or mishaps (whether known or unknown) or (whether anticipated or unanticipated) arising out of the Contest or related to the Contest or the Prize of the Contest.
  
14. Dispute
a. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the Participants and/or ITC and/or CONTEST MANAGER, shall be governed and construed in accordance with the laws of the Republic of India. The courts of competent jurisdiction at Bengaluru shall have exclusive jurisdiction to determine any and all disputes arising out of, or in connection with, the Contest. Participation in the Contest is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including (without limitation) this clause.
15. Sponsor
a. ITC Ltd is a sponsor for the Contest and its Prizes and its liability as sponsor shall be limited to funding of the Prizes set out in these T&Cs (subject to all terms and conditions mentioned herein). The Contest shall be operated and conducted by CONTEST MANAGER and CONTEST MANAGER as detailed above and shall administer all the necessary formalities and procedures to give effect to this Contest and shall be solely liable for selection of Winner and distribution of Prizes and overall operation of the Contest.